Do more than wear pink this October
October is Breast Cancer Awareness Month. Why should you care? Because had it not been for the early detection campaign’s inception 40 years ago, a loved one – your mother, sister, wife or maybe even you yourself – might not have been around to read this. Originally a weeklong push to promote screening and routine mammograms, the observance morphed into a 31-day drive to bolster funding for research and treatment, as well as garner support for survivors and honor those whose lives have been lost to the disease. The color pink came to be associated with breast cancer in the ...