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Right-sizing: The Sentinel returns to downtown

The Sentinel has a new home, and it’s returning to downtown Lewistown.

On Monday, Oct. 6, The Sentinel officially opened its downtown office at 21 South Brown Street, moving from the larger building it occupied for more than half a century on Sixth Street in Highland Park. The change isn’t a matter of real estate. It’s a statement of purpose — a decision to right-size, refocus, and rejoin the daily life of the downtown.

For decades, the Highland Park building suited the demands of another era, a time when presses rumbled and most of the staff worked under one roof. That 1970s-era structure was built for a newspaper that needed space for production, printing, and paper storage. But today’s journalism looks different. Modern reporting happens in the field, online, and across digital platforms. It relies on laptops, not linotypes.

Downsizing isn’t a retreat. It’s a recalibration.

By reducing its physical footprint, The Sentinel is doing what successful institutions everywhere are doing: investing in flexibility, efficiency, and connection. The move downtown trims overhead and operational costs.

The move also dovetails with Lewistown’s broader push to revitalize its downtown core. In that context, the Sentinel’s move isn’t just symbolic; it’s catalytic.

Every vibrant Main Street depends on active storefronts, not empty windows. A functioning business adds foot traffic, draws visitors, and brings everyday purpose to the block. When people stop by to place a notice, check a subscription, or tip off a reporter about a story, they’re contributing to the economic and social activity that keeps a downtown alive.

This is what right-sizing should mean –not shrinking for survival, but repositioning for growth. The Sentinel’s smaller, office gives a public face in the middle of a corridor that’s regaining its rhythm.

Meanwhile, the move opens a new chapter for the old Sixth Street property, a site that can now be repurposed to serve the area in fresh ways. Whether it becomes an industrial workspace, community hub, or redevelopment parcel, it offers the potential to add jobs and energy to the local economy. Two gains from one move — a right-sized business downtown and a redevelopment opportunity in Highland Park.

Some might see a smaller space as a concession to tougher times in journalism. But that interpretation misses the point. The Sentinel isn’t backing away from its role; it’s doubling down on it, with a footprint that reflects today’s realities. Across the country, many newspapers have eliminated physical offices.

That decision highlights a truth often lost in the modern media conversation: local journalism is more than a product. It’s a public service. It thrives on visibility, interaction, and trust.

Still, the work doesn’t stop this week. The Sentinel looks to turn this move into a model for civic accountability. By tracking grant investments, and highlighting new or improved storefronts, they can help residents see where revitalization is succeeding and where more attention is needed.

Right-sizing is often treated as a euphemism for cutting back. But in this case, it’s something stronger: a vote of confidence. The Sentinel’s new home isn’t smaller in spirit; it’s sharper in focus.

In the long history of this newspaper, few decisions have carried such quiet significance. The building on Sixth Street served its purpose. The office on Brown Street defines the next one — a newsmedia company replanting where a community is rebuilding itself, one block, one story, one conversation at a time.

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