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Every small purchase makes a big difference

The holiday shopping season is upon us, and with it comes “Small Business Saturday,” always the Saturday after Thanksgiving, this year slated for Nov. 28. This is a day set aside across the nation to celebrate small businesses and their contributions to our communities. We as consumers are a major contributing factor to whether our small businesses succeed or fail. When we choose to shop or dine “small,” we show our support for the businesses in our neighborhoods. These are the places where they call you by name and ask how your family is faring. The ones who make you feel significant and special because they know your favorite author, exactly how many pumps of flavoring you take in your coffee, doodle funny pictures on your cup and automatically know which barbecue sauce you use on your sandwich.

We all have decisions to make as we check off each name on our shopping list and decide if we can find the item we are searching for locally or must choose to look elsewhere. When faced with that decision, please take a moment to consider that approximately 67 cents of every dollar spent shopping “small” stays in your local community funding things like public education, community improvements and recreational opportunities, raising the quality of life for us all. If that is not reason enough, there are other benefits such as great customer service from owners who truly know you and want you to be happy with your purchase. Finding that special one-of-a-kind item is also a plus, it makes the gift recipient feel special knowing that no one else will ever have one quite like it. There is also that warm fuzzy feeling you get just knowing that you have helped your neighbors out. Their kids go to school with your kids and perhaps they have even provided jobs for your kids after school or during the summer.

Never make the mistake of assuming that your favorite small business will always be there, times are tough and futures are uncertain. Make it a priority to support them with your dollars and your referrals.

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Finally, please choose to make “small” purchases every day, not just one designated shopping day because when you do you are supporting more than just a small business, you are supporting a dream! Perhaps you cannot buy love, but you can buy from a local business and isn’t that kind of the same thing? Rhonda S. Moore, Executive Director, Juniata River Valley Chamber of Commerce, (717) 348-0860, rhondam@juniatarivervalley.org.

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