Water under the bridge
Local directory promotes area waterways
LEWISTOWN — With all the travel studies done over the past year, all results point to an added increase in outdoor recreation this year, especially in small, undiscovered places.
The Juniata River Valley Visitors Bureau has taken these findings and created a directory, Waterways of the Juniata River Valley, to promote the Juniata River, other local streams and nearby lodging locations.
“The Juniata River and its tributaries are not the only defining characteristic of our landscape, but they are the center of our recreational activities,” said Buffie Boyer, marketing assistant for the visitors bureau. “With this new guide, we will be encouraging travelers to discover our natural heritage, our small towns and our local businesses.”
The 20-page directory is chock full of fishing information thanks to local fishermen Joshua Hill, Nick Lyter and Brian Shumaker. The Juniata River and our major streams in both Mifflin and Juniata counties are featured with descriptions of each stream’s characteristics, access points, tips on best times to fish and best bait and tackle to use.
In addition, rules and regulations, and fishing license locations are included.
For others who simply want to float down the river, the guide promotes the calm, gentle waters of the Juniata River as the perfect place to paddlers and directs visitors to places to rent kayaks and tubes.
Once travelers are here, they are encouraged to stay overnight at one of the lodging locations listed in the directory. There are campgrounds along the river, cabins near streams and creeks and national hotel chains.
“We have plenty of lodging options to meet the needs of travelers,” Jenny Landis, executive director of the visitors bureau said. “Our hospitality industry has been hit the hardest during this pandemic and we are hoping this guide brings them some additional business.”
Several small local businesses who offer guide services, fishing and boating supplies, kayak rentals or riverside camping also are featured throughout the booklet.
The waterways guide will be placed around the state at all Pennsylvania Welcome Centers and travel plazas along interstates and the turnpike. Plus, all marketing campaigns for the Waterways guide will be centered around the Washington, Baltimore and Philadelphia areas.
To request a guide, call (717) 248-6713, email email@example.com or stop by the office in the Historic Courthouse at 1 W. Market St., Lewistown. Go to www.jrvvisitors.com to find a digital copy.