Metzler Forest Products unveils new brand identity
Company adds timber transport division
REEDSVILLE — Metzler Forest Products, a timber harvesting, land clearing and landscape supply company based in Reedsville, recently introduced a new brand identity and positioning for the 32-year-old company.
“We’re excited about the change,” said Alan Metzler, president, Metzler Forest Products. “Over the past three decades, we’ve grown and diversified our service offering substantially. The new positioning reflects the evolution of our company and encompasses the breadth of our business and dedication to growth and innovation.”
As a complement to its core services of timber harvesting, land clearing, bulk mulch products and landscape supply, the company is launching Metzler Timber Transport to further address the forest products transportation needs of its customers.
“With the addition of the timber transport division, we recognized that the company’s brand identity needed to better communicate our business,” said Metzler. “With the new brand identity, our team can build on a strong foundation as Metzler Forest Products continues to grow and expand.”
In addition to the logo, the company also introduced a new brand positioning statement — Your Project. Our Reputation.
“This truly reflects who we are and how we operate as a company,” said Nathan Metzler, general manager, Metzler Forest Products. “Since 1986, we’ve built our reputation one quality job at a time and this positioning captures that focus. It’s a promise to our customers and a mindset for our employees.”
The brand identity will be incorporated into letterhead, business cards, collateral materials, the company’s fleet of trucks and equipment, as well as on-site signage and employee gear and uniforms. A new website will be launched later this year.
The new branding was developed in partnership with Loaded Creative of Bellefonte. “From our very first meeting, the Metzler team recognized the value of what a strategic and comprehensive identity can mean for the future of this growing company,” said Mark Dello Stritto, president and creative director, Loaded Creative.