Goose Day

‘I Believe in Goose Day’ campaign begins

Photo courtesy of the Juniata River Valley Visitors Bureau
Mrs. Goose is ready for selfies with visitors at Snowflake’s on the Square in Lewistown.

The Juniata River Valley Visitors Bureau wants you to believe in Goose Day. They’ve launched a new campaign along with this year’s list of activities, events, and restaurants serving the lucky bird.

“The ‘I believe in Goose Day’ campaign has two meanings,” Jenny Landis, executive director of the JRVVB said. “The first interpretation is that you believe in the legend of Goose Day and that is if you eat goose on Sept. 29, you won’t want for money in the coming year. The other interpretation, and the one we’ve been talking about for a few years now, is that we’re out to build the belief that with community support, Goose Day could become as financially important to the Juniata River Valley as Punxsutawney Phil is to Jefferson County. I believe it can be done. Do you?”

Once popular in the 1970s, the local holiday had slowly fallen out of favor for a variety of reasons, including the demise of the Downtown Merchants Association. Realizing that one group wouldn’t be able to generate an event big enough for it to gain national recognition, the Visitors Bureau started promoting an idea they call “community sourcing.”

“It’s like the online funding drives that rely on crowd sourcing,” Landis said. “The cause at hand states their case and asks the website readers to contribute to their project or program. We’re doing the same thing, only we encourage businesses, groups, churches, teams – everyone — to do something for Goose Day.”

The Visitors Bureau collects the information and creates a list of as many things as they can find. There is no cost to be included on the list and this year, it’s six pages long. New activities include an Apple Fest hosted by the Reedsville Community Association, a life-size Goose Chase Game created by the Stone Arch Players, and a Duck Derby held by Big Brothers/Big Sisters of the Juniata Valley.

Favorites are back on the list, too, including The South Hills Goose Day Fun Fest, the Mifflin County Historical Society Team Trivia Competition, the Chamber of Commerce Business After Hours Expo, Goose Day donuts at both Dunkin’ Donuts locations, and much more. The list is shared with the local media as well as contacts outside of our area.

“Our goal is to spread the word to other counties, and you need the list to see what’s going on,” Landis said.

The list can be found in today’s Living section, as well as on the Visitors Bureau website,, on Facebook pages for: Goose Day in The Juniata River Valley, Juniata River Valley Visitors Bureau, Juniata River Valley Chamber of Commerce and several more. Anyone not online can call the Visitors Bureau at (717) 248-6713, or stop by the Historic Courthouse between the hours of 8 a.m. and 4:30 p.m. to pick one up.